Berkshire gains national recognition connecting to VisitEngland, boosting local business voice and funding access.
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This connects Berkshire to the national tourist board and links them with the UK government. Local businesses will have a bigger voice and be heard in funding and policy matters.
The application took eighteen months, and Berkshire businesses and leaders helped. This shows they are a top destination and focused on economic advancement and sustainability.
West Berkshire wants to work with local companies, and this recognition is a big deal. It’s been over 20 years since Berkshire got national acknowledgment.
VisitWindsor will lead the LVEP and work with other Berkshire councils, including Reading’s agency and VisitNewbury. Landscape groups, the film office, education, and community groups are also participating.
This status doesn’t come with direct funding, but it opens doors to new opportunities. West Berkshire can access unique development and funding.
The partnership links Berkshire with other LVEPs, all with growth goals. They focus on business support, sustainability, and access. The partnership can shape Berkshire’s visitor future and aims to make it a top spot.