Bracknell Forest tops career rankings for 2025 in the South East due to affordable living, high salaries, and job opportunities.
The UK job market is tough right now. Permanent job openings are down, and house prices are up. Wages aren’t growing much. So, Brown thinks moving to a cheaper town with job options helps.
Bracknell has the best career score: 57.02. It also has a great salary-to-population ratio. Guildford, Eastleigh, Woking, and Basingstoke were also top towns.
London ranked last with a score of 7.83. London’s housing costs are very high and also has lots of people and tough job competition.
The study ranked fifteen towns in the South East. They used five things: job openings, salary versus people, housing costs, general chances, and career score. Data came from sources like the ONS and Rightmove. Job sites showed job openings within five miles.
The UK job market feels uncertain. Permanent jobs dropped quickly in early 2025. Markets are shaky, and the economy seems weak. House prices kept rising for five months straight. This makes buying a home harder. Real wages probably won’t improve soon.
Brown’s study gives helpful info to those who want to move. He found towns with jobs and a nice lifestyle. These have affordable living conditions, too.