Dorset’s tourism industry faces challenges and is urged to work together to overcome obstacles like Brexit and rising costs.
Brexit, COVID, and inflation really hurt them. The rising cost of living also made things harder as people save for one big trip, not last-minute trips. A new budget arrives in April and worries people; many hospitality workers earn minimum wage.
Rosie’s hotel cut some employee hours to prepare for the new budget. She wants to keep all her staff and pay the same wages. Her business’s wages grew by 40% recently, and changes helped avoid an extra £100,000 cost.
Fiona McArthur works for the Coastal BID and believes adapting is vital for success. Fiona also thinks “collaboration is key” for survival. Lots of cooperation occurs behind the scenes, and it has been happening for several years already.
COVID made everyone connect more. People talked more during lockdown, which broke down many barriers between people, she said. One strong voice is better than many small ones, and they aim to build a very strong voice.
Rosie wants county-wide tourism partnerships. She thinks a county focus is what they need now because Dorset has great attractions and lovely places, while BCP has most of the places to stay. Working together is a definite need for everyone.
Rosie continues that BCP must work with Dorset and New Forest. Together, they offer some of the best UK locations, making these places super attractive for visitors overall.