Kidderminster’s Geek Retreat on Worcester Street sees record sales after enhanced security and community support.
The shop’s manager, Jemma Briggeman, spoke, saying the weekend support truly warmed her heart. New security gives them peace of mind, allowing them to focus on community building. Games connect everyone there.
The team said past vandalism broke their hearts. Vandals destroyed the door’s chipboard covering, and less than two weeks prior, windows were smashed. Customers gave overwhelming support despite the damage.
Besides security, they invested in staff. An expanded event calendar attracts people and they also bought new stock for customers. All this boosted the store’s success.
Events are boosting store traffic each week. Trading card games now happen often there, and they also have roleplaying and wargame sessions. Family-friendly games also help a lot.
New products and event prizes attract loyal customers and new people alike. Geek Retreat aims to strengthen the welcoming space, and they want to turn issues into store success.