Lumo celebrated Random Acts of Kindness Day by offering passengers free tea and coffee on trains from Edinburgh to London.
Customers could win prizes. Train tickets and Ringtons treats were up for grabs. People could enter through social media channels. Both Lumo and Ringtons used social media.
Random Acts of Kindness Day started in 1995 and encourages kindness in communities. Lumo aims to improve travel for passengers. They also support businesses in the region.
Ringtons began way back in 1907 and is known for great tea. Ringtons cares about tradition too. Lumo and Ringtons partnered in 2021, both valuing quality, local products.
Lumo and Ringtons are building community and want to show kindness. Lumo hopes people enjoy the free drinks. It’s a small reminder that kindness matters.
Martijn Gilbert, Lumo’s Managing Director said small acts can make a big impact. Random Acts of Kindness Day helps give back. Lumo wants customers to enjoy traveling.
Ringtons has been a valued partner. Both companies share a commitment to quality. They want to improve the customer experience. Lumo secured a high customer satisfaction score, shown by an independent survey.
Emma Shard, Ringtons’ Brand Manager, said kindness, community, and tea matter to them. Lumo and their team share synergy and show kindness every single day. Emma said offering a cup of tea shows you care.