Visit Moray Speyside, led by Gemma Cruickshank, targets one million visitors and £200 million revenue by 2027, aiming for growth.
Moray attracted 877,000 visitors recently, bringing £187 million to the local economy. Visit Moray Speyside aims for one million visitors and £200 million in two years.
The organization is readying for a March vote that could increase membership by about one hundred. Currently, 366 businesses belong to the organization.
Cruickshank believes Visit Moray Speyside has already helped a lot, and the organization aims to do even more by helping members grow stronger and boosting the area.
They wish to further promote the region and boost the local economy, striving to make Moray a must-visit place. They will use marketing to reach people and seek one million or more visitors each year.
Visit Moray Speyside aims to help businesses directly through workshops and specific advice, hoping such support allows for growth. Tourism in Moray brought £187 million in 2022/23, with visitor numbers rising by about 25 percent.
A future goal is a two-year marketing plan that will promote local businesses and show why they chose Moray. Cruickshank states that Moray has great businesses and sees much opportunity for them.