Takeaway faces opposition over its bright shop signs, appealing council’s refusal to allow the current design.
Locals and the town oppose the signs because they think the signs clash with the area and find them too bright. These objectors do not like the shop’s current signs.
One person called the sign “ugly and overpowering” and worried about design standards declining. Another fears it will hurt the town itself because other shops might copy the pizza place.
A nearby shop owner has strong feelings because the council made them follow rules, and they want Direct Pizza to also follow rules. They see the new shop breaking rules.
The pizza place said other shops have signs, such as Costa and Nationwide. A person replied that their signs are not as bad and fit in better here actually.
The pizza company claims signs are needed to help people find them. They need to balance heritage with business needs.
The town council disagrees with the sign, saying it’s not subtle enough and fear light pollution’s impact.
The town had pizza issues before when a Domino’s plan caused similar worry because people thought there were enough pizzas already! The council then rejected the Domino’s, which sparked worries about too many takeaways, and it was refused last November.